Communicators Now Hold the Key to AI Visibility as Consumers Turn to AI Search
KUALA LUMPUR, 8 July 2026 – Earned media coverage is fast becoming the main driver behind whether brands get cited and recommended by artificial intelligence tools, as consumers increasingly turn to large language models (LLMs) such as ChatGPT and Google’s AI Overviews to find information. That shift puts public relations professionals in charge of a
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