Jati Takes Local Rice From the Shelf to the Snack Aisle With Chom Chom
KUALA LUMPUR, 7 June 2026 – Jati, a household name in Malaysian rice for decades, is making its first move into the country’s competitive snack market with Jati Chom Chom, a ready-to-eat white rice puff snack made with local rice. Serba Wangi Sdn Bhd, the Malaysian rice producer and distributor behind the Jati brand, is […]
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