Youbeli and HDC Join Forces to Promote Local Sellers Expand Their Business to Indonesia

SELANGOR, 21 JUNE 2023: Youbuy Online Sdn Bhd (Youbeli) inked a Memorandum of Agreement (MoA) recently with the Halal Development Corporation Berhad (HDC) to promote the Sell to Indonesia via Blibli Package.

Joint Endeavor for Market Expansion: Youbeli and HDC Establish MOA, Unlocking Potential in Indonesia.

The collaboration between both parties presents a new opportunity for them to engage in joint cooperation and collaboration. They will contribute their respective knowledge, expertise, resources, and technical capabilities to promote and support the ‘Sell to Indonesia Cross Border package. The MOA also outlines their commitment to executing and undertaking this collaboration in accordance with this Agreement to promote the initiatives of HDC’s Halal Integrated Platform (HIP),, and Youbeli Malaysia Official Store on

The HIP will be the one-stop online platform to connect industry players in the Halal market. This platform aims to enhance business transactions within the ecosystem, fostering a thriving business environment and enhancing the Halal ecosystem better. It includes services such as Halal Parks, the Halal Training Institute, Halal Consultancy and Advisory, and the Halal Knowledge Centre. 

Through this partnership, Youbeli and HDC will facilitate suppliers to be onboarded as Youbeli Merchants and register as HIP members. Both parties will also provide an opportunity for Halal Industry players to have a brand presence in the Indonesian market through Cross Border eCommerce and with future expansion plans into B2C trade with the aid of sales and marketing channels.

Under the terms of the MOA, HDC among others, will develop a targeted marketing campaign for the program to HIP’s more than 10,000 members and other Halal Industry players including leveraging HDC ground activation with Halalpreneurs. To assist the efforts, HDC will identify and recommend any relevant HIP services offered by strategic partners and opportunities from both private and government sectors to support the initiatives.

Youbeli will provide technical, logistics, marketing, trade, and settlement support for all products and services provided by Youbeli and to more than 5,000 merchants with the aim to help local sellers in expanding their business to the Indonesian market. This cross-border package will enable merchants to gain transactions without a physical presence in Indonesia, with the help of marketing capabilities by Youbeli and By availing of this package, merchants can list their products on Indonesia’s top general marketplace,, and seamlessly manage their operations through Youbeli Seller Center. Additionally, the package offered also includes a complimentary warehouse storage service up to 6 months and international logistics to Indonesia.

Advancing Business Frontiers: Youbeli and HDC Seal MOA, Commencing Indonesian Market Venture.

The MOA signing ceremony took place at SIDEC and was signed by Hairol Ariffein Sahari, Chief Executive Officer of HDC, and Youbeli Chief Executive Officer, Chua Khai Suan. 


“The collaboration aims to pave the way for its halal integrated platform (HIP) and micro, small and medium enterprises (MSME) to perform cross border e-commerce export such as Indonesia,” said HDC CEO, Hairol Ariffein Sahari. 

“We hope through today’s MOA, there will be further increase in the amount of Malaysian halal products exported to Indonesia since it is one of the main export destinations of our local halal products,” he added.


“This collaboration will create opportunities for Malaysian businesses to thrive in the ever-evolving digital landscape, leveraging the ‘Sell to Indonesia’ package, a strategic partnership between and,” said Chua Khai Suan, Youbeli CEO.

“This collaboration represents a significant milestone for Youbeli as we continue to champion the growth and success of Malaysia e-commerce business,” he added.