Kuala Lumpur, 28 March 2025 – Samsung SDS rolls out its cutting-edge Cello Square platform in Malaysia, designed to empower SMEs and exporters by simplifying logistics operations with advanced digital technologies. Offering air and ocean freight services, real-time cargo tracking, and AI-driven cost savings recommendations, the platform’s user-friendly dashboard enables businesses to efficiently plan, monitor, and optimize shipments.
Cello Square automatically recommends the best shipping routes based on cargo details, destinations, and freight schedules. Businesses receive instant quotes and can track shipments in real time, allowing them to anticipate risks and re-route if needed. For Malaysia’s electronics industry, a key exporter, Cello Square’s predictive analytics ensure timely delivery while optimizing costs. Monthly analytics reports further help businesses identify areas for improvement and plan strategically.
With AI, IoT, and blockchain integration, Cello Square enhances efficiency and provides specialized services for sensitive cargo. Exporters can monitor real-time data on temperature, humidity, and shock levels, ensuring product safety.
The platform’s ‘Air Freight Re-forwarding’ service helps reduce costs for long-distance shipments by leveraging Samsung SDS’s distribution centers in locations like Dubai and Hong Kong. Additionally, Cello Square emphasizes sustainability with carbon tracking features and eco-friendly transportation routes, aligning with Malaysia’s green initiatives. For businesses expanding into international markets, Cello Square’s ‘Ocean Transportation Service to Amazon Warehouse’ simplifies exports to major distribution centers and provides customs consulting.
Andrew Chang, Senior Vice President of Samsung SDS Smart Logistics Business Team, said Cello Square will help shippers save distribution costs and secure bargaining power to deal with business partners and logistics firms.
“At the same time, it will offer logistics firms more business opportunities online to expand global cargo volume,” Chang said during a recent press conference at Samsung SDS’ headquarters in Seoul.
With a commitment to supporting small and mid-sized businesses, these innovative logistics solutions reduce operational costs, improve supply chain efficiency, and support sustainability efforts. This transformation enables Malaysian businesses to scale up, meet global demands, and compete on a global level.
Cello Square represents a significant step in modernizing logistics. With tools to reduce costs, enhance efficiency, and promote sustainability, Malaysian businesses are better equipped to compete globally.
Discover how Cello Square is transforming Malaysian exports at https://www.cello-square.com/.