Digital Niaga Empowers Local Businesses with Digital Access to Financial Solutions for Micro, Small Medium Enterprises’ (MSMEs)

KUALA LUMPUR, Wednesday, 30 June 2023: MP for Bandar Tun Razak, Datuk Seri Dr. Wan Azizah Wan Ismail, officiated the launch of the Digital Niaga Program with over 300 Micro Small Medium Enterprise (MSME) entrepreneurs and business owners in an official ceremony held at the International Youth Center in Bandar Tun Razak.

The Digital Niaga Program is built in collaboration with relevant government agencies and  banking institutions in order to help local entrepreneurs have easy application to financing facilities and other training programs.

Dropee & Amanah Ikhtiar Malaysia (AIMS) supporting Usahawan Micro on stage

Digital Niaga supported by the Dropee platform is designed to empower local businesses to kickstart their growth. Dropee is Malaysia’s leading B2B e-commerce platform, which aims to simplify the supply chain process for businesses, enabling them to further grow their revenue, especially MSMEs.

Digital Niaga aims to address the challenges faced by small local businesses in obtaining credit from traditional banks to expand their operations, invest in innovation, and thrive in today’s competitive market. With the support of Dropee’s advanced technology and extensive network, Digital Niaga will provide a streamlined process that connects businesses with financial institutions, enabling them to access the funding they need to succeed.

Datuk Seri Dr Wan Azizah officiating the launch of Digital Niaga

“This program has been especially designed to assist MSME entrepreneurs to manage their business in a more efficient and systematic way”, said Datuk Seri Dr. Wan Azizah Wan Ismail during her opening speech. “This program will provide market access, credit financing and improved invoicing through digitisation. This will help entrepreneurs to keep up with the growing needs of a rapidly changing digital landscape.”

“Our mission is to empower local businesses and make them a key player in driving the economy’s growth. We believe that access to credit should not be a barrier to success. Dropee, soon to be rebranded as Borong, has developed an easy roadmap that will transform the credit landscape for businesses”, says Aizat Rahim, Managing Director of Dropee.

Aizat Rahim, MD & Co-Founder of Dropee announcing the launch of Digital Niaga

Dropee offer three key components to support businesses in their journey:

  • Dropee Direct: A dashboard that easily allows businesses to sell online, track orders and manage inventory in real time.
  • Dropee Marketplace: A curated marketplace where businesses can explore a range of products for their businesses. This marketplace will enhance supplier relationships, enabling businesses to make informed decisions based on their unique needs.
  • Dropee Credit: Applicable businesses are able to buy now and pay later with credit terms. This allows businesses to access a range of products without straining their existing budget.

Digital Niaga is set to innovate the way that local businesses have access to financing, paving the way for local businesses to be the heart of their communities.

Exclusive updates and information about the partnering financial institutions will be available to those who pre-register their interest at