Global startup pitching finalist, Robomy unveils affordable chatbot for Malaysian SMEs

Kuala Lumpur, 1 April 2022 – Having only celebrated its 4th anniversary on March 15, local up-and-coming AI company Robomy Sdn. Bhd. is fast gaining recognition in the Malaysian ICT industry, having in recent months been named as one out of 5 finalists in a global startup pitching competition, jointly-organised by the Malaysian Digital Economy Corporation (MDEC) and The International Telecommunication Union (ITU).

Recognised as a promising Malaysian startup by the “AI for Good Innovation Factory Asia Series 1” in October 2021, Robomy, a full-spectrum AI research and development company is set to help small-and-medium enterprises in Malaysia grow their businesses online by combining its expertise in digital marketing and automated bots integration.


Particularly noted for its artificial intelligence (AI)/machine learning capabilities, Robomy has continually pushed the limits of human and computer connection through AI through the development of a powerful bot-building platform – Chatbotku.

Syed Osman Al-Haddad, Co-Founder and Director, Robomy said, “We are humbled and delighted to have received the accolade from MDEC and ITU. Meanwhile, our mission remained the same; we will continue to invest and combine our expertise in workflow automation and chatbot integration to help SMEs in Malaysia to transform their customer experience to the next level. Join me in welcoming Chatbotku onboard!”

Syed Osman added, “In particular, ever since the Covid-19 outbreak and the Movement Control Order (MCO) in March 2020, we have witnessed our clients and many other small-time entrepreneurs dealing with the loss of customers and suffering from financial pressures from their businesses. The only businesses who were intact were those who understood the value of being “digital”.”

Meanwhile, Chief Technology Officer, Robomy, Mohammed Afsal who oversees product development and system integration with AI amongst others, echoes Syed Osman’s sentiments, “With more people doing online searches to find a business, competitions are high in the post-pandemic work culture, finding a business lead, that turns into revenue is therefore a tedious effort.”

He went on to specify other problems faced by the SMEs. To find a lead who eventually turns into a customer itself requires a large amount of money spent on traditional marketing and e-marketing. On the other hand, when a lead lands on a business website, a small delay in responding to a business enquiry is catastrophic. People move to competitor businesses if they see slow response for business enquiries or support requests.

Increasingly, a lack of support service manpower in many organisations, means many are falling short in providing the level of service to meet the modern customers’ demands.

“From our interviews with our clients, the majority of them have a small team which has other responsibilities other than customer service in their organisation to provide the support service. In a few cases, the business owners themselves are involved in offering customer support.

Identifying this specific pain point in our clients, we want to help other entrepreneurs who want to grow their businesses but don’t have a system to have their first touch point with the customers on demand 24/7/356 globally. Thus, Chatbotku chatbot is brought onboard.”

Tools powered by AI can address all these problems and more. AI-enabled conversational agents or chatbots can eliminate the initial wait time and support customer self-service. Chatbotku is capable of saving historical interactions with leads as they escalate from self-service to live agents which can help reduce the call volume handled by agents.

Robomy continues to set the standard for chatbots in Malaysia. The company’s latest innovation includes adding sentiment analysis for the chatbot to help client to classify business chat into various classes like potential client, simple inquiry, etc., as part of its data analytics features.

Chatbotku by Robomy is developed to benefit mainly SMEs in Real-Estate, Dental, Grocery Shops, Fashion Stores, Home-Cleaning, Fitness, E-commerce, Insurance, Credit Loans, Beauty Saloons, Corporates, amongst others.

With chatbots expected to handle 20% of all customer service requests by 2022, Syed Osman summed up, “To enable more SMEs to affordably ride on the chatbot technology, we have decided to provide a cost-effective entry point to automation as a more client-centric solution to help SMEs survive the Covid-19 crisis. More than that, we hope to educate companies out there on proven strategies to garner the most of our chatbots, so they can maximise their profits.”